Navigating Business Resilience in the Outdoor Industry

What separates thriving outdoor businesses from those that struggle when crisis strikes? This eye-opening episode dives deep into business resilience strategies specifically tailored for outdoor industry operators facing uncertain times.

When disaster strikes – whether it's natural disasters, economic downturns, or unexpected events like the manhunt affecting businesses in Porepunkah Victoria – having strategic plans in place makes all the difference. We examine sobering statistics showing nearly 80% of businesses established in 2002 didn't reach their 20th anniversary, then unpack the primary reasons businesses fail: cash flow problems (82%), market relevance issues (42%), and team challenges (23%).

The conversation shifts to actionable strategies any outdoor business can implement. We explore the critical importance of staying connected to your "why" – the foundational purpose that inspired your business in the first place. This core purpose serves as your compass during difficult decisions and keeps both you and your team motivated through challenges.

Using McCrindle's research on leadership, we discuss how outdoor industry leaders must function as futurists, considering multiple factors affecting their business environment through the STEEPLE framework (Social, Technological, Economic, Environmental, Political, Legal, and Ethical factors). This comprehensive approach helps businesses anticipate changes rather than merely react to them.

For outdoor operators concerned about workforce engagement and productivity, we provide insights on keeping teams connected to meaningful work rather than just "coordinating" activities. The episode concludes with practical suggestions for implementing changes incrementally to avoid overwhelm while steadily strengthening your business foundations.

What resilience strategies have worked for your outdoor business? Share your experiences in the comments!

Chapters

• 0:00 Outdoor Industry Connect and Share Welcome
• 1:39 Industry News and Award Recognition
• 3:03 Upcoming Programs and Registration Opportunities
• 10:56 Business Resilience and Crisis Planning
• 16:38 Leadership Strategies for Outdoor Businesses
• 22:03 Workforce Engagement and Productivity Challenges
• 34:08 Closing Remarks and Template Offer